Thankfully, things are finally beginning to look up with tea market revenue expected to return to 2019 levels by the end of 2022. Post-pandemic tea habits are also becoming permanent with nearly 1 in 4 U.K. consumers admitting that their tea drinking habits have increased in the last year.
In response to this shift in behavior and interest in tea, OnePulse decided to ask 1000 consumers from our U.K. Pulser community what they really think about the latest tea trends. Below are the top 7 most exciting insights we discovered from our tea trend Pulses, selected from hundreds of results uncovered with OnePulse's consumer opinion platform.
Blends with Benefits
U.K. consumers remain hesitant about buying tea with adaptogens.
22% % of U.K. consumers have bought tea with adaptogens
A majority in the U.K. buy tea with adaptogens to relax (56%) or get better sleep (51%)
28% say that tea with adaptogens have given them the benefits that was claimed on its packaging
__question_chart-2.png?width=400&height=585&name=Adaptogens%20have%20been%20used%20to%20relieve%20stress-induced%20fatigue%2c%20promote%20mental%20wellness%2c%20and%20aid%20cognitive%20function.%20Do%20you%20ever%20buy%20tea%20with%20added%20adaptogens%20(e.g%20CBD)__question_chart-2.png "Adaptogens have been used to relieve stress-induced fatigue, promote mental wellness, and aid cognitive function. Do you ever buy tea with added adaptogens (e.g CBD)__question_chart-2")
.png?width=400&height=788&name=Hard%20tea%20is%20not%20a%20new%20concept%2c%20but%20its%20a%20growing%20category.%20The%20hard%20tea%20category%20consists%20of%20ready-to-drink%20varieties%20of%20brewed%20tea%2c%20including%20sparkling%20beverages%2c%20malt%20beverages%20and%20more%20all%20spiked%20with%20alcohol.__Have%20you%20ever%20tried%20h%20(1).png "Hard tea is not a new concept, but its a growing category. The hard tea category consists of ready-to-drink varieties of brewed tea, including sparkling beverages, malt beverages and more all spiked with alcohol.__Have you ever tried h (1)")
%20tea__question_chart.png?width=400&height=728&name=How%20often%20do%20you%20buy%20ready-to-drink%20(e.g.%20canned%2c%20bottled)%20tea__question_chart.png "How often do you buy ready-to-drink (e.g. canned, bottled) tea__question_chart")
%20are%20we%20most%20likely%20to%20find%20in%20your%20kitchen__question_chart.png?width=400&height=1005&name=What%20brand%20of%20black%20tea%20(aka%20a%20normal%20tea)%20are%20we%20most%20likely%20to%20find%20in%20your%20kitchen__question_chart.png "What brand of black tea (aka a normal tea) are we most likely to find in your kitchen__question_chart")
