Tea is a staple in British culture. Despite its popularity, tea sales have slipped due to supply chain and pandemic related issues, falling 250 million GBP between 2019 and 2020.
Thankfully, things are finally beginning to look up with tea market revenue expected to return to 2019 levels by the end of 2022. Post-pandemic tea habits are also becoming permanent with nearly 1 in 4 U.K. consumers admitting that their tea drinking habits have increased in the last year.
In response to this shift in behavior and interest in tea, OnePulse decided to ask 1000 consumers from our U.K. Pulser community what they really think about the latest tea trends. Below are the top 7 most exciting insights we discovered from our tea trend Pulses, selected from hundreds of results uncovered with OnePulse's consumer opinion platform.
U.K. consumers are at odds about having alcohol and tea together.
Yorkshire tea remains the most popular brand at home, followed by PG Tips.
25% say you will most likely find Yorkshire tea in their home
24% say you will most likely find PG Tips in their home
41% say dairy milk makes a cuppa black tea perfect with only 19% saying sugar does
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