Right now, coffee culture is having a moment. Coffee is in abundance with people around the world gaining access to new brews, beans and brands more than ever before.
Post-pandemic coffee routines are also becoming permanent with nearly 1 in 3 U.S. consumers admitting that their coffee drinking habits have increased in the last year. This change doesn't appear to be stopping anytime soon either. Coffee industry revenue in the U.S. is projected to hit $90.2M in 2022, and is expected to grow annually by 4.34%.
In response to this shift in behavior and interest in coffee, OnePulse decided to ask 400 consumers from our U.S. Pulser community what they really think about the latest coffee trends. It's one thing for the industry to anticipate what will be popular in 2022, it's another thing if every day people remain unaware of what's "up and coming."
Below are the top 7 most exciting insights we discovered from our coffee trend Pulses, selected from hundreds of results uncovered with OnePulse's consumer opinion platform.
Coffee lovers overwhelmingly purchase drinks because of its taste. However, how a coffee drink looks is becoming more important.
98% of drinkers that have never ordered a custom coffee due to social media prefer taste over looks
U.S. consumers like to stick with coffee classics, but are more open-minded than you'd expect.
U.S. consumers know sustainability is associated with eco-friendly and fair trade practices, but still want to learn more.
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